four lessons from our facebook experiment

Here are Four Lessons from our facebook app experiment:

1. Lots of facebook users are willing to install apps... but many of them will hide the profile box and all the other stuff.

2. Lots of facebook users have never installed an app. (I believe this segment is largely college students actually.)

3. People often install an app and that's it - they don't know what to do or what it does.

4. People want to be able to spank their facebook friends. They don't care much about the features of our baby app (sharing recent spanks on your facebook profile, or promoting your spankathon pledge).

I'm glad we did this test. More to come...