There is no such thing as a universal economic downturn.

There is no such thing as a universal economic downturn.
Strategy hinges on tradeoffs. The misfortune of one company, industry, region, or point in space-time is the opportunity of another. On this I think of Porter and Blue Ocean Strategy. Even if the overall market cap out there falls, the potential for any individual or company to profit is constant.

An example:

Recession? Not for These Businesses

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