NOT: Traditional AdSense style
- Ads based on content of entire page
- Ads driven heavily by words in URL and page title
- Ads load pretty much only on page load
WHAT I WANT: Ads behaving like Gmail Ads
- Ads load specific to a portion of a page (e.g., a Gmail message)
- New ads load when a new page loads (e.g., a Gmail message)
- Ads don't care so much about the URL or header.